A good businessman, in many ways, is like a good doctor. He studies his patients and works out if anything is wrong with them and whether or not he can attempt to cure them.
His patients, who will generally be his customers, will approach him in much the same way as they would approach their doctor if they had a problem that they could not resolve for themselves. They would visit him in his surgery (anywhere is his surgery) and present the symptoms that afflict them.
Just as a doctor would, the good businessman would prescribe a remedy that could possibly resolve the problem and, if it didn't, be available to consider the symptoms again and revise his prescription.
This might not sound a vary glamourous occupation but being pro-active is vital if a businessman is going to succeed. This is just as important when building a business in the online world as it is offline.
The very first thing the businessman must positively radiate is his confidence that whatever he recommends will be for the best interest of the patient. He has to agree with the patient and empathise but he must always know exactly what he is doing (even if he doesn't!).
Another great attribute the good businessman will develop is the ability to see problems from unique view points and come at solutions from different angles. Such creativity is a great confidence builder for the patient and should be cultivated assiduously.
Like a doctor, the good businessman will be able to control himself so that no matter what the patient throws at him, he can take it in his stride and address it. Level headedness is much admired. Remember, if you can keep your head while all around are losing theirs . . . .
Of course, to be able to address patients from all walks of life, a doctor has to be somewhat of a chamelion - and so does a businessman. He must be able to converse at the same level as his patient to prevent alienating himself.
Sometimes there isn't a straight forward answer to a problem and it may be that a gamble or shot-in-the-dark is necessary to win a solution. This adventurous attitude, which can be very impressive as long as it is not combined with recklessness, is to be encouraged.
Doctors are regular readers of their trade magazines. They do this to keep up to date with developments in their field and a good businessman will be the same. He will be aware of what is going on around him and be able to dispense the most up to date solutions at all times.
There is another way in which the good businessman keeps abreast of what is going on around him. He must never lose sight of what his business is about and must never allow himself to become complacent. His business is almost a sentient being and he should be aware of circumstances that are working at causing it pain.
The only thing that will stop a small busines growing big is if the manager stops going that little bit further each time there is an opportunity to do so. There should never be a status quo - that way lies stagnation.
Arthur Webster
http://www.costadelsol.mylocalgazette.com
http://www.artssoftwaresolutions.com
Sunday, March 1, 2009
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