What will your home based business sell?

Quite often it is true to say that many people taking up the notion of starting a home based business will hit their very first hurdle when they try to decide what to sell.

The first thing that hits them is that there is nothing that cannot be sold on the internet! Somebody, somewhere, is selling products and services that seem so remote from internet marketing that, unless you can get your head round the fact that internet marketing is no different to off line marketing, you will stumble at this hurdle.

Much advice to internet marketers stresses the notion that you sell what you are passionate or knowledgeable about. The justification is that it will be easier for you to promote such a product. But is that true? My own opinion is that it is not.

So, how do you decide what to sell?

The most important aspect of what you sell, at least to start with, is that it is easily delivered (preferably automatically, on receipt of payment) and that somebody else deals with problems and support issues leaving you to concentrate on fnding customers.

If you want to develop a local business, you might want to visit local suppliers and ask if they have an affiliate programme or would let you be a commission sales person for them (which is the same as being in their affiliate programme). If an affiliate programme exists, there will already be rates of commission established which you can either accept or reject but if there isn't, you will need to negotiate a level of commission that will be agreeable to you and the supplier.

It is likely that you will want to establish as wide a customer base as possible - world wide is as wide as it gets - in which case you will have to do some research to see who you could work with. If you look at Clickbank, eBay, Amazon and other major product providers, you will discover that they have affiliate programmes that you can join for free and a large range of products that you can start to sell almost immediately.

All you need to do now is decide what to sell, whether to build your own web site or not (recommended that you do) and find out how to get people looking at your offers.

To build your home business, you really do need expert help.
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