and now, the real crippler . . .

So, we have touched on who to trust, what to sell, web sites, affiliation and healthy computing - and now, the real crippler.

Read any of the emails you receive that are trying to tell you or sell you the greatest ever way to make money on line and they will all have one thing in common. None of them tell you that the most important thing that your web site must have is TRAFFIC!

Far too many internet marketers think that once they have their site set up, the search engines will find them (assuming, of course, that they know what a search engine is) and people will be visiting all day long. How I wish it was that easy.

The most important and, often, the most tedious aspect of network marketing is ensuring that there is enough fresh and valuable information on your web site to encourage search engines to send you visitors. This isn't a simple exercise you do once and forget, this is something that has to be a part of your daily routine.

Again I have no fear in recommending a couple of basic guides one for search engine optimisation and the other for traffic generation.

These are not going to make you an expert but they will start you on your way and help you to realise where you can make improvements.

Arthur